PG-TRADING Co., Ltd. (PG), a consolidated subsidiary of PIALA Co., Ltd., has set up an IP floor in "Shanghai Takashimaya" for the purpose of introducing Japanese culture in the Gubei area, where many wealthy people and foreigners live in Shanghai. As the first project, a cafe and goods sale of the Japanese anime "Inuyasha" have been held for a limited time until January 27, 2021. The popularity of Japanese anime and manga has not declined around the world, and in May 2019, a cafe and retail store of "Detective Conan", which is very popular in China, opened for a limited time. The IP business using Japanese anime and manga is now attracting a lot of attention, such as making a long line waiting for 3 hours on weekends. Currently, in China, not only local department stores and commercial malls, but also many Asian commercial malls from South Korea and Japan have been expanding, and competition has been intensifying more than ever. For this context, PG has planned an event that utilizes Japan's popular IP and proposed a floor construction to Shanghai Takashimaya, and will open a place to introduce Japanese culture by taking advantage of its strengths as a Japanese department store. This time, as the first step, a cafe and character goods sales event inspired by "Inuyasha", which is also popular in China will be held around the corner on the 7th floor of "Shanghai Takashimaya". It is expected to attract 5,500 to 6,000 customers a month. There are more than 30 types of meals, sweets and drinks, including menus inspired by the characters, and you can also purchase original goods such as charms and clothing inspired by the characters. Not only because of the cafe and products, but also because of the perfection of the atmosphere of the entire event area, Chinese influencers have come to the store and post on social media that they use, and it has become viral throughout China. PG has been proceeding with such IP-related projects not only at Shanghai Takashimaya but also at other Japanese department stores and commercial malls. PG says that they will contribute to the development of any company by establishing a place where Japanese culture can be introduced, setting the Japanese IP business in China as the new lynchpin in the future.

AnimeJapan 2023, one of the world's largest anime events, has begun pre-matching visitors and exhibitors for the Business Area, which will be held online on March 27 and 28, 2023. It was also announced that three programs of the Anime Business Seminar will be streamed online. This year marks the 10th anniversary of Anime Japan. The Business Area is completely online and will be held for two days on March 27 and 28 after the Public Day. Domestic and international business negotiations and matching will take place, and with "expansion and growth of the animation-related business market" as its starting point, the event will provide a venue for online business negotiations and matching where numerous business opportunities will be born. The pre-matching has now started. In conjunction with the launch, three seminars focusing on the revitalization of the anime business will be distributed online: "Trends in Japan's Anime Industry -A Review of the Past 10 Years and Outlook of the Future-," "Surprising Strategies Behind the 10th Anniversary of 'Attack on Titans' Anime," and "The Prospects of the Game and Anime Simultaneous Development Business Seen in the 'SYNDUALITY' Project." "Trends in Japan's Anime Industry -A Review of the Past 10 Years and Outlook of the Future-" will unravel the trends of the anime-related business over the past 10 years. In "Surprising Strategies Behind the 10th Anniversary of 'Attack on Titans' Anime," an in-depth look will be taken at the development of popular anime collaborations over the past 10 years. The seminar, "The Prospects of the Game and Anime Simultaneous Development Business Seen in the 'SYNDUALITY' Project," will focus on the theme of simultaneous development of both anime and games. This valuable seminar, made possible only at AnimeJapan, is not to be missed. In addition, an inquiry desk will be set up at the event for those working in different industries involved in the animation business for the first time. An anime business guidance will also be available for attendees who are considering entering the anime business. The "Business Area" of "Anime Japan 2023" will be held online on March 27 and 28, 2023. Check the official website for details.