Sanrio's Hello Kitty will be celebrating her birthday on November 1, and to commemorate the occasion, the company has decided to release limited edition goods designed in collaboration with world-renowned pâtisserie Pierre Hermé, which will be sold at Sanrio-operated stores and other stores from October 20, 2021. Pierre Hermé is a famous patissier who is known as the "Picasso of the pastry world." He holds an annual "Macaron Day" to raise money for children with intractable diseases, and in 2014, Hello Kitty became his first ambassador. And with her ambassadorship again in 2021, Hermé proposed to celebrate Hello Kitty's birthday. Inspired by Hermé's signature sweet "Ispahan", Kitty was drawn wearing a dress that expressed the elegance of rose and the freshness of raspberry. The result is a cute macaroon with Kitty on top of it. In addition to the mascot holders of Hello Kitty and her twin sister Hello Mimi, the lineup of goods includes bags and blankets that are easy to use on a daily basis, as well as accessory cases and cosmetic baskets that will make you feel gorgeous just by leaving them on your desk. The secret figure mascots are based on Pierre Hermé Paris's popular sweets, and come in a blind box so you can't tell which design you'll get. You can buy just one of these figure mascots or display all of them together. If you buy a box, you can get the complete set. The online store will sell a maximum of eight per person. Also available is the limited edition "Hello Kitty Pierre Hermé Birthday Doll 2021". It will go on sale on October 20. It will be available at Sanrio-oriented stores, Sanrio Corner in department stores, and Sanrio Online Shop. From November 1 to 15, Pierre Hermé Paris Aoyama will offer a special menu called "Gâteau Anniversaire Hello Kitty." It is a birthday plate with a special Hello Kitty Ispahan and a rose ice cream. "Hello Kitty x Pierre Hermé Collaborative Design Series" Release date: October 20, 2021 (Wed) Sales route: Sanrio-oriented stores under direct management, Sanrio corners in department stores, etc. (*Some stores do not carry this product) Sanrio Online Shop There will be a limit to the number of items that can be purchased from the online store at the time of release. "Hello Kitty Pierre Hermé Birthday Doll 2021" Price: 15,400 JPY (tax included) Release date: October 20, 2021 (Wed) Sales route: Sanrio-oriented stores under direct management, Sanrio corners in department stores, etc. (*Some stores do not carry this item) Sanrio Online Shop Limited to one per person at the online store. The serial number cannot be selected. "Gâteau Anniversaire Hello Kitty" Price: 2,640 (tax included) Period: Monday, November 1, 2021 - Monday, November 15, 2021 * Limited time offer Place: Pierre Hermé Paris, Aoyama 2F Heaven (C) '21 SANRIO Copyright Sanrio Co.

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