An exhibition celebrating the 50th anniversary of Sanrio's popular character, Hello Kitty, titled "Hello Kitty Exhibition - As I Change, Kitty Changes Too," has been announced. The exhibition will open on Hello Kitty's birthday, November 1st, at the Tokyo National Museum's Hyokeikan. Limited edition tickets with a tote bag will go on sale starting July 1st. Hello Kitty, celebrating half a century since her debut, now has merchandise in over 130 countries and regions. She has always valued her relationships with friends around the world, spreading the message of "everyone get along" by saying "hello" to each new friend. The upcoming "Hello Kitty Exhibition - As I Change, Kitty Changes Too" explores the 50 years of "Kitty and I," offering a new way to uncover Hello Kitty's unique charm. The venue will feature various themed exhibition areas, including the largest display of Hello Kitty merchandise ever. Additionally, there will be collaborations with distinctive artists, original video content, photo spots, and much more. Advance tickets will be available from 12:00 PM on July 1 through "Ticket Pia." Fans shouldn't miss the limited edition tickets that come with an original tote bag featuring Hello Kitty peeking out from a paper bag with the exhibition's key visual. The Hello Kitty 50th Anniversary Exhibition will be held at the Tokyo National Museum's Hyokeikan from November 1, Hello Kitty's birthday. For more details, visit the official website. "Hello Kitty Exhibition - As I Change, Kitty Changes Too" Exhibition Overview Location: Tokyo National Museum Hyokeikan (13-9 Ueno Park, Taito-ku, Tokyo) Dates: November 1, 2024 (Fri) to February 24, 2025 (Mon, public holiday) Hours: 9:30 AM - 5:00 PM; Fridays and Saturdays until 7:00 PM (last admission 30 minutes before closing) Closed: Mondays (open if Monday is a holiday, closed the following day). Closed on December 17 (Tue), December 26 (Thu) - January 1, 2025 (Wed). Hyokeikan only open on December 24 (Tue) and December 25 (Wed). Admission Fees: - General: 2,000 yen (1,800 yen advance purchase) - University/Technical School Students: 1,800 yen (1,600 yen advance purchase) - Middle/High School Students: 1,600 yen (1,400 yen advance purchase) - Elementary School Students: 1,000 yen (800 yen advance purchase) Ticket Sales: Starts at 12:00 pm on July 1, 2024 (Mon) - Limited edition tote bag ticket: 3,000 yen (limited quantity, available only through Ticket Pia, no student discount) The original tote bag features a cute design of Hello Kitty peeking from a paper bag with the exhibition's key visual. Prices include tax. Prices in parentheses are for advance tickets, on sale until October 31 (Thu). Preschool children, disabled visitors, and one caregiver are admitted free with a disability ID. Admission tickets also allow entry to the regular exhibitions on the same day, provided they are open. Exhibition details may change. Please check the official exhibition website for the latest information. Organizers: Tokyo National Museum, Hello Kitty Exhibition Tokyo Executive Committee (Nippon TV, Sanrio, Dentsu, Pia, TM Entertainment) Cooperation: TOKYO MX (C) 2024 SANRIO CO., LTD. APPROVAL NO. SP650123

Sanrio's Hello Kitty will be celebrating her birthday on November 1, and to commemorate the occasion, the company has decided to release limited edition goods designed in collaboration with world-renowned pâtisserie Pierre Hermé, which will be sold at Sanrio-operated stores and other stores from October 20, 2021. Pierre Hermé is a famous patissier who is known as the "Picasso of the pastry world." He holds an annual "Macaron Day" to raise money for children with intractable diseases, and in 2014, Hello Kitty became his first ambassador. And with her ambassadorship again in 2021, Hermé proposed to celebrate Hello Kitty's birthday. Inspired by Hermé's signature sweet "Ispahan", Kitty was drawn wearing a dress that expressed the elegance of rose and the freshness of raspberry. The result is a cute macaroon with Kitty on top of it. In addition to the mascot holders of Hello Kitty and her twin sister Hello Mimi, the lineup of goods includes bags and blankets that are easy to use on a daily basis, as well as accessory cases and cosmetic baskets that will make you feel gorgeous just by leaving them on your desk. The secret figure mascots are based on Pierre Hermé Paris's popular sweets, and come in a blind box so you can't tell which design you'll get. You can buy just one of these figure mascots or display all of them together. If you buy a box, you can get the complete set. The online store will sell a maximum of eight per person. Also available is the limited edition "Hello Kitty Pierre Hermé Birthday Doll 2021". It will go on sale on October 20. It will be available at Sanrio-oriented stores, Sanrio Corner in department stores, and Sanrio Online Shop. From November 1 to 15, Pierre Hermé Paris Aoyama will offer a special menu called "Gâteau Anniversaire Hello Kitty." It is a birthday plate with a special Hello Kitty Ispahan and a rose ice cream. "Hello Kitty x Pierre Hermé Collaborative Design Series" Release date: October 20, 2021 (Wed) Sales route: Sanrio-oriented stores under direct management, Sanrio corners in department stores, etc. (*Some stores do not carry this product) Sanrio Online Shop There will be a limit to the number of items that can be purchased from the online store at the time of release. "Hello Kitty Pierre Hermé Birthday Doll 2021" Price: 15,400 JPY (tax included) Release date: October 20, 2021 (Wed) Sales route: Sanrio-oriented stores under direct management, Sanrio corners in department stores, etc. (*Some stores do not carry this item) Sanrio Online Shop Limited to one per person at the online store. The serial number cannot be selected. "Gâteau Anniversaire Hello Kitty" Price: 2,640 (tax included) Period: Monday, November 1, 2021 - Monday, November 15, 2021 * Limited time offer Place: Pierre Hermé Paris, Aoyama 2F Heaven (C) '21 SANRIO Copyright Sanrio Co.