The first collaboration project between the anime “One Piece” and “Kocha Kaden” started on April 24, 2023, with a one-night-only live streaming and a giveaway of limited merchandise for live viewers. Customers can win original collaboration merchandise from purchase receipts and a limited collaboration commercial will be broadcast during the anime “One Piece” .
The original work of “One Piece” is the maritime adventure romance serialized in “Weekly Shonen Jump” by Oda Eiichiro since 1997, which has a total worldwide circulation of over 500 million copies. The story follows the thrilling adventures of the “Straw Hat Pirates,” led by Monkey D. Luffy, as they embark on a journey to find the legendary “One Piece” left behind by the infamous “Pirate King” Gol D. Roger.
In 2021, the “One Piece” anime series reached its 1,000th episode milestone, and the original manga has now exceeded 100 volumes. The franchise celebrated its 25th anniversary in July 2022, and a live-action drama adaptation titled “ONE PIECE” by Netflix is set to premiere in 2023.
On April 24, a live stream was held to mark the beginning of the collaboration between “One Piece” and “Kocha Kaden.” Along with a special message from Luffy and Sanji, the event featured a limited giveaway exclusively for live viewers.
And from April 24, customers can receive an original “One Piece” collaboration coaster by purchasing 4 items of “Kocha Kaden” (including region-exclusive products) or “Yakan no Mugicha from Sokenbicha” (excluding 950ml bottles) in total at supermarkets, drugstores, and other retailers. The campaign features 10 new illustrations of “One Piece” characters exclusively drawn by illustrator Chocomoo.
In addition, by purchasing “Kocha Kaden” (including region-exclusive products) between April 24 and July 2, over 10,000 customers will win a “Tea Time Set (10 types)”, “Anker Portable Speaker (with pouch)”, and other items featuring “One Piece” characters. The number of items purchased will determine the prizes awarded on the spot with over 10,000 winners expected.
Moreover, there will be a special collaboration commercial called “Kocha Kaden x ONE PIECE: The crew with sparkling eyes” that will be shown during the airing of the anime “One Piece” on May 7th, 14th, 21st, and 28th on Fuji TV channels. Look forward to seeing the “One Piece” characters with big smiles on their faces as they enjoy “Kocha Kaden”.
The first collaboration between the anime “One Piece” and “Kocha Kanden” has been ongoing since April 24, 2023.
(C)Oda Eiichirou/Shueisha, FujiTV, Toei Animation