“UCC Milk Coffee Can 250g (EVA2020)”, coffee cans that feature “Evangelion”, will go on sale on Apr. 20, 2020.
To commemorate the event, a special page titled “Rekidai EVA Can Museum” has been opened, showing all the designs of EVA cans from those sold in 1997, when the movie “The End of Evangelion” was released, to the latest work “Evangelion: 3.0+1.0 Thrice Upon a Time” that will be released in Jun. 2020. In addition, a new project featuring 1,000 limited goods has been started.
The reason behind the creation of the “EVA Can” can be found in episode 11, “In the Still Darkness” of the TV anime “Neon Genesis Evangelion” (broadcasted from 1995 to 1996).
At the beginning of the episode, NERV's staff member Aoba Shigeru drinks a can of coffee that looks just like “UCC Milk Coffee”, and so started a collaboration between Evangelion and UCC Ueshima Coffee Co. titled “Human Instrumentality Can Project”.
On the special site, all the designs of “EVA Can” from those sold in 1997, when the movie “The End of Evangelion” was released, to 2007, 2008, 2009, 2010, 2011, 2012, 2019, and 2020 have been lined up.
The “Limited EVA Goods Present Campaign” will be held at the same time. By collecting the serial number on the campaign sticker attached to the “EVA Can” and sending it for the application, a maximum of 1,000 people chosen by lottery will be able to win various products such as the original “Folding Container”, “T-shirt”, and a “Collection of EVA Can Illustrations”.
“UCC Milk Coffee Can 250g (EVA2020)”, also known as “EVA Can”, will be available in limited quantities from Apr. 20, 2020. The price is 115 JPY each (excluding tax).