The collaboration pop-up store between “Higurashi: When They Cry – Sotsu” and “Sanrio Characters” has been announced. It will be held in Osaka, Aichi, Tokyo, and Miyagi from May 2021.

On April 1, 2021, “Higurashi: When They Cry” and “Sanrio Characters” has released the visual with the caption “Sanrio Puroland will be built in Hinamizawa!?” and the pairs Furude Rika and Kuromi, Hojou Satoko and Pochacco, Ryuuguu Rena and Hello Kitty, Sonozaki Mion and Cinnamoroll.
This collaboration was thought to be an April’s Fools project, but it was announced to be “true” afterward.

“Higurashi: When They Cry – Sotsu X Sanrio Characters Premium Shop” will be held from May 15 to May 23, 2021 in Abeno, Osaka, May 22 to May 30, 2021 in Nagoya, Aichi, May 29 to June 6, 2021 in Akihabara, Tokyo, and Sendai, Miyagi.
Detailed information can be found on the designated webpage.

(C) 2020 Ryukishi07/ Higurashi: When They Cry Production Committee