“Moomin Mini Market” that sells sophisticated yet cute “Moomin” goods will be held at the event corner on the 11th floor of Odakyu Department Shinjuku’s main building from October 27 to November 8. In addition to the event exclusive goods, Moomin’s photo spots will be available at the venue.

“Moomin” is a series of novels, picture books, and comics, written by Tove Jansson, a Finnish national author, painter, and artist. It has been loved by people all around the world and has marked its 75th anniversary in 2020.

The scheduled “Moomin Mini Market” lines up various sophisticated yet cute goods and event exclusive goods of Moomin and his friends, including “Tote Bag (Little My)”, “Bowl (Red)”, “Eitaro-Ame Candy (8 Pieces)”, “Eco Bag”, “Mini Mug”, and “Hobonichi Techo (2022 Diary)”.
From November 1 during the event period, “Moomin Sugar Butter Tree” with Moomin’s original package will also be available. It is made with cereal dough containing whey powder made from raw milk produced in Finland and has “bubbly” aerated chocolate filling in the middle.

“Moomin Mini Market” will be held at the event corner on the 11th floor of Odakyu Department Shinjuku’s main building from October 27 to November 8 with admission being free. If you show the digital membership card of the “Moomin” official fan club, you will be given an “Original Sticker”, which is not for sale.

Event: “Moomin Mini Market”
Period: Wednesday, October 27 – Monday, November 8
Open Hours: 10:00 AM ~ 8:00 PM *The event will close at 5:00 PM on the last day.
Venue: Odakyu Department Shinjuku’s Main Building 11F Event Corner
Admission Fee: Free

(C)Moomin CharactersTM