To celebrate the 50th anniversary of “Doraemon,” the Doraemon collaboration goods collection “GU + ASOKO de Doraemon,” which is a first-time collaboration between the variety store”ASOKO” and the fashion brand “GU”, will be released.
A large lineup of household goods such as bags, pouches, mugs, and umbrellas will be available at GU stores, ASOKO stores, and other locations nationwide on March 7, 2020.

In this collaboration collection, the variety store “ASOKO” with the concept of “Let's enjoy a surprise!” and the fashion brand “GU” with the message of “YOUR FREEDOM; Freedom to make yourself new” will work together for the first time and sell Doraemon's original goods as ” Long Stories Collection”.
The product lineup includes more than 50 items, from bags such as tote bags and pouches, kitchen utensils such as mugs, and household goods such as iPhone cases and pen cases.

All have original designs that reproduce familiar characters such as “Doraemon” and “Nobita”, as well as special characters that appear in movies and many famous scenes, so fans should definitely check it out.

“GU + ASOKO de Doraemon” collaboration goods “Large Stories Collection” will be available on March 7, 2020, at “GU” stores, online stores, “ASOKO” stores, and pop-up stores nationwide.

(C) Fujiko Pro, Shogakukan, TV Asahi, Shinei, ADK 2020