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As a new series of “Moomins”, “The little ones” was born, focusing on the little creatures with unique personalities from the series. Stationery and miscellaneous goods featuring “The little ones” will go on sale, and there will also be fairs and limited-time sales.

Before her death, Tove Jansson, the author of “Moomins”, said in an interview about writing “Moomins”, “If the stories I write are about someone, it’s the Skrrut, the people who are suffering because they don’t fit into their environment, the people who are abandoned in the margins of society.
The “Skrrut,” as Tove called them, who tend to hide in a corner because they feel uncomfortable living, often appear in the stories of “Moomins”. These are the little ones ー who have their own unique personalities.

One of the highlights of the “Moomins” stories is the unintentional and spontaneous redemption of the little ones as they meet and interact with the Moomintroll and others. “The little ones” is a new “Moomins” series that puts them in the spotlight.

The lineup of items featuring “The little ones” includes “Lunch box” and “Tote Bag” that make going out fun, “Masking Tape” and “Diary” that are cute enough to use every day, and “Apron” and “Mini Mug” that make home time fun.

Also, as part of “The little ones” fair, Moomin Cafe will offer a special dessert “Tofslan and Vifslan’s Precious Jewel” from October 8 to October 31, and a panel will be displayed. Also, during this period, Moomin Cafe, Moomin Stand and Moomin Shop will offer limited edition badges (10 types in total) to those who purchase “The little ones” items above a certain amount.

In addition, “The little ones” items will be available at “Daikanyama Tsutaya Bookstore” from September 22 to October 5, and at “Futakotamagawa Tsutaya Bookstore” from September 24 to October 8. If you a fan, you should definitely visit this place. .

(C) Moomin Characters TM