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The business book “Shujinkou Shikou (Main Protagonist’s Thoughts)” features the general producer of “Idolmaster”, Sakagami Youzou (known as GamiP) talking about the essence of “moving people”, will be released on October 28, 2021.

Sakagami is the key person for the humongous content “Idolmaster” that has welcomed its 15th anniversary in 2020, and currently has a market value of more than 60 billion JPY. The publication “Shujinkou Shikou” will reveal the secret on “How did ‘Idolmaster’ succeed in various business developments” and “Why is ‘Idolmaster’ loved by many fans” while summarizing his business technique, which is “A person can maximize his performance by being ‘personalize'”.

Also, the representative character of “Idolmaster”, Amami Haruka has appeared on the cover. This special original illustration featuring nostalgic clothing and posture is a must-see for “Idolmaster” fans.

“Shujinkou Shikou” is priced at 1,650 JPY (tax included), and the release is on October 28.
Also, the release commemoration special program featuring the editors talking about the highlights of this publication is currently available on the series official YouTube channel, “Idolmaster Channel”.

＜Below are the full comments＞
Author Sakagami Youzou

“I believe that this phrase ‘While working, it would be best to treat it as your own problem’ is something common for everyone that is working in a company. I believe a majority of people will take that as for granted. But, let take a short moment to think about it. Do you really have the confidence to do that? Do you ever push the responsibility to a third party by saying ‘It because my superior told me to’ and ‘There is no choice given the surrounding situations’? Not only yourself, but how do you push the ideals of making it your own problem to the companions and subordinates that are affiliated with the job? This is the biggest problem.
In this publication, I will explain the actions that I had done and thoughts profoundly based on my own experiences. Among my statements, I hope that this book will be able to help you to realize the troubles in your daily work.”
※Taken from the “Introduction” of the publication

【Contents】
・Chapter 1
Birth of “Idolmaster” ~Creation Method of the Phenomenon~
・Chapter 2
The main protagonist is the user ~Method of Raising a Person~
・Chapter 3
Producer’s Perspective ~Creators Thoughts~
・Chapter 4
Become a Person that Can Make Own Choices ~Method to be a Pro Player~
・Chapter 5
To Raise a Person to be Personalize ~Method to Raise a Pro Personnel~
・Chapter 6
Employee Producer ~Merit of Working in an Organization~

【Column】
Actual Recording! The view of BANDAI NAMCO Staff toward Sakagami Youzou
※It might be changed without prior notice.

【Publication Outline】
“Shujinkou Shikou”
Author: Sakagami Youzou
Publisher: Kadokawa Co., Ltd.
Fixed Price: 1,650 JPY (Book 1,500 JPY + tax)
Release Date: October 28, 2021 (Thursday)
Book Size: Duodecimo
Pages: 256
ISBN: 978-4-04-605400-5

(C) Kubooka Toshiyuki (C) BANDAI NAMCO Entertainment Inc.